Ted X London 2016 Branding
In June 2016, TEDxLondon and Science Museum held an ingenuity-themed event and needed to inspire people to sign up and log on. TEDxLondon asked us for help creating an ident fit for the topic and the speakers - some of the greatest, most ingenious thinkers of our time.
We wanted to created an identify that was ingenious in itself. So we played with the double meaning 'matter' (in science 'stuf'f: in life topic) to create 'Matter of Ingenuity'. We used each letter as a thing (a piece of matter) to express the subject tin hand.
